“I don’t like being locked up for something I didn’t do, and I don’t like my liberty taken away, and I don’t like being treated like an animal, and I don’t like people walking around and ogling me like I’m some sort of weirdo, because I’m not.”
Long before Ted Bundy admitted to committing several murders for which he was charged, he denied every single charge against him, including kidnapping and murder. He was innocent, dammit, and had clearly been arrested on trumped-up charges! He threatened police and jailers over his reputation being smeared and shouted out during his trials, denying any accusation of wrong-doing.

Like any sociopath, Bundy was all about appearances. Despite him having very little depth of character, he was used to showing his “good guy” image to the world. He simply couldn’t stand the idea of people seeing him in a negative light. To admit guilt was to admit being less than perfect. It’s also a lot harder to charm people if they’re already wary of you. If nothing else, Bundy was a master manipulator.
Bundy was also an addict. He was addicted to murder, rape, and the power they afforded him in his private life. To be in prison for any amount of time was to deny him his addictive substance. Very few women were around him while he was locked away and it helps explain his 2 successful escapes from prison in Colorado.
It took over a decade before Bundy gave up on trying to convince people of his innocence. By then, his execution was near and he had no more appeals. He no longer had to worry about what people thought of him or whether he was reviled by humanity for his evil deeds. He confessed to several murders as his mask of innocence fell for the last time and humanity breathed a sigh of relief.
If he cared about being seen in a negative light, why in the world would he kill instead of keeping that deeply buried for the indefinite duration?
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I’m not sure Bundy could have stopped himself from killing, eventually. I think the outer shell he created for himself was so no one could tell he was a violent criminal. Such is the way of the psychopath.
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Also there is power to be had in wiping away tears and making nastiness stop, and that kind of power is guilt-free and rarely meets with complaints.
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